Poster Competition

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Advertising campaign In order to promote the core values of safe routes to school, namely the promotion of sustainable transport choice and road safety, it was decided that a competition ,open to all children in Hackney, to design posters would be the best course of action. The project was co-ordinated by a group of GCSE Business studies students with the help of a Marketing / media consultant, Sainsbury's kindly providing bikes as prizes and hopefully advertising sponsorship from the TFL or advertising providers will be secured for the finished posters. There were basically three phases to the project which ran over three terms. Phase 1 - Design of promotional posters for competition Phase 2 - Launch and distribution Phase 3 - Judging and enhancing This project developed as it went along but could be condensed to run over an academic year or restructured to accommodate the needs of the media studies or arts curriculum. It could also be modified to work within the environs of a school to promote sustainable transport use or road safety to other pupils.. Schedule These notes are based upon one phase per term with a one hour extra curricular session held each week. Phase1 Design of promotional posters for competition looking at marketing considerations, including choice of style, layout and slogans 1 Introductions, problems and issues involved, sustainable transport choice, road safety and driver awareness. Shared experiences and Ideas about possible solutions introduce idea of posters 2.Requirements for poster, Age categories, target audience, style how to market posters for maximum response. 3.Designing promotional poster, working with a media professional deciding upon slogans lay out and style. 4.Further work on design, slogans and marketing produce draft posters 5.View draft posters and suggest enhancements 6.Enhance final draft ready for launch. Phase 2 Choice of famous people to launch, invitation letters, press release, Launch of posters and decisions on the distribution i.e. number of copies, origination costs, scale of distribution and how to balance choices against costs. 1. best way to distribute and promote these posters for maximum impact. 2.decide upon appropriate stars and write letters to agents. 3.print quantities and distribution list decided. 4.Posters received from printers, envelope stuffing and postage 5.write press release and make arrangements with famous person. 6.Launch of posters Phase 3 Judging entrants and working with designer to produce finished posters decisions on where to display posters and timing of launch for maximum impact. 1.Entries collected and divided into age categories. By a process of elimination group decide upon favourite designs with graphic designer 2. Digitised entries viewed and enhancements suggested, Letters written to advertising providers asking for support. 3. New images viewed and enhancements suggested, invitations to famous person for launch. 4. New images viewed and enhancements suggested, advertising providers confirmed. 5. Final enhancements made, boarders, straplines, logos e.t.c 6. Launch in line with key transport event.

This Page was last update: Monday, July 8, 2002 at 11:46:16 AM
This page was originally posted: 7/8/2002; 9:42:55 AM.
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